Monetization Home 2.0

In partnership with Research, we developed a vision to evolve the Monetization Home experience based on direct insights from creators.

We identified key themes—awareness, education, and actionable insights—and shifted the platform’s value from a purely functional utility (eligibility checks, violation monitoring) to a strategic resource that helps creators understand and grow the performance of their monetization tools.

The new framework reduced cognitive load across individual tool pages by introducing shared components for metrics, educational content, notifications, and insights. At the same time, it provided each tool with the flexibility to tailor their experience to their unique goals and requirements.